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How to upgrade your website - 3 new web design trends


How to upgrade your website - 3 new web design trends

We’ve already talked about the importance of keywords, but didn’t mention the thing that might have an even bigger impact on the visitors. Writing about the right things at the right place and time isn’t enough; your website has to please the eye.

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Keywords – how to use them (and how not to overuse them)?


Keywords – how to use them (and how not to overuse them)?

There’s a thin line between doing and overdoing something. Imagine a muffin. A little bit of sprinkles gives it a better taste, but smother the pastry with them and it becomes inedible. You guessed it right; it’s a metaphor, where the muffin is the article, and the sprinkles are the keywords.

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How can a sweetshop benefit from social media?


How can a sweetshop benefit from social media?

We asked our guest blogger, Zsuzsanna Patai, who is the social media manager of a sweetshop in Bristol, to tell us how to use social media to increase the traffic of a candy store.

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Graphics interchange format, aka GIF – the newest weapon for web designers


Graphics interchange format, aka GIF – the newest weapon for web designers

GIFs. We’ve all seen them, yet none of us is completely sure of its pronunciation. GIFs were created in 1987, but only experienced a huge leap in their popularity in the past few years. You can find them on social media, entertainment sites, blogs etc. So, what’s the deal with them?

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The Biggest Content Marketing and Copywriting Trends to Watch in 2017


The Biggest Content Marketing and Copywriting Trends to Watch in 2017

Content marketing is important for almost every business model. Copywriters, we have some good news for you: content is still king. The bad news is that only premium quality content will sell. This article offers a quick overview of what to expect in 2017.

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Content Marketing trends in 2016


Content Marketing trends in 2016

It’s no big secret that 2016 is the year of some big content marketing changes. Content marketing is becoming very popular to build close connections with your audience. To stay ahead of your competition, it is necessary to follow the latest trends that will rule 2016.

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What is Content Marketing?


What is Content Marketing?

Content marketing is defined as a strategic marketing approach focused on creating and sharing valuable, high-quality, relevant, and consistent content to attract, inform, engage and retain a clearly defined audience, while also promoting the brand itself – and ultimately, to drive profitable customer action.

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