The Biggest Content Marketing and Copywriting Trends to Watch in 2017
9. 1. 2017.
Content marketing is important for almost every business model. Copywriters, we have some good news for you: content is still king. The bad news is that only premium quality content will sell. This article offers a quick overview of what to expect in 2017.
Content Marketing vs. Traditional AdvertisingCompanies are already investing more in content marketing than in traditional advertising, and this trend will continue in 2017.
More Premium Quality ContentAccording to Content Marketing Institute, 70% of the surveyed marketers expect their companies to increase the amount of published content this year. This means that more copywriters will be needed to produce even more quality content.
Content marketers and website owners are realizing that quality content requires an experienced copywriter. Companies will look for the services of a successful, professional copywriting agency. They’ll invest in high quality content, because it reflects their brand.
Consistent EngagementCopywriters will need to upgrade their skills and focus on keeping their existing readers. The best copywriters are experienced in engaging the readers, keeping them coming back and converting visits into sales.
Content marketers will start measuring active users on a daily basis, so copywriters need to engage with customers.
Videos, Videos and VideosVideo marketing will be popular in 2017, because it can engage and convert customers and bring the highest ROI. There are so many formats to target: Facebook live videos, webinars, Instagram videos, 360-degree videos, and silent videos.
According to Syndacast, 74% of all content will be video in 2017. Facebook is already optimizing the News Feed to improve the viewing experience. Videos can also improve SEO, as Google favors them in search results.
Newsletters Are Far from DeadMarketing gurus have been discussing the death of email for the past few years, but it seems like email is far from being dead. It may be more important for content marketing programs than ever, because email open rates are increasing dramatically.
Most B2B companies use email newsletters to share valuable content with their clients. 2017 is probably a good time to launch an interesting, different newsletter program.
In 2017, content marketing is going to be very popular, but it will be harder to get satisfying results. Copywriters have to make sure the content they create is engaging, unique, interesting and leaves the readers with a “Wow!” moment.