How to upgrade your website - 3 new web design trends
12. 3. 2018.
We’ve already talked about the importance of keywords, but didn’t mention the thing that might have an even bigger impact on the visitors. Writing about the right things at the right place and time isn’t enough; your website has to please the eye.
Much like fashion, web design trends come and go, but we’re here to ease your struggles by introducing you to today’s hottest trends in web design.
It’s not what you write; it’s how you write itRemember when you used to kill time by opening MS Word and writing some random nonsense in Wingdings? Maybe you even colored and underlined it, and it made you feel like a real artist? Well, now is your time to shine, because typography just blew up. When images started to overtake the websites, typefaces became more and more neglected, to the point where one would usually skip the whole text because it was painfully plain compared to the vibrant and colorful pictures.
This year, we’ve already experienced the return of serifs to the screens. Designers are also pairing serifs with sans serifs, providing a dynamic user experience (ex. using Times New Roman for the title and Arial for the body of the text). Bold, oversized typefaces are as dramatic as they can be, and we’re all about that drama in 2018! And last but not least, typography cutout (which is a block of color over a still or moving image that appears through clear lettering) is useful for combining text and image. However, using the right typeface and a reasonable amount of letters is crucial here.
Animations; not just for cartoonsFirst, let’s be clear: we’re not talking about GIFs. Animations are a way of making a movie by using slightly different pictures that when shown quickly in a series create the appearance of movement. Animations are incredibly useful: they are capable of telling a story in a matter of seconds, help add instruction without changing the aesthetics, keep a user engaged, etc.
They can be small and simple, or longer and more complex. Small animations are an accent that contribute to the overall aesthetic, but are unlikely to be the focus of the design. Large animations serve as a focal point in the overall design. Whichever you choose, it has to be smooth, seamless and it has to serve a purpose. Quality over quantity is the key principle regarding this web design trend.
“Can it be less boxy?”Web designers are faced with this question on a daily basis. Clients want their website to stand out visually, so designers must bring a little extra to the table. Their answer to the question mentioned above was asymmetry. It was first introduced by Spotify in 2015. Why are we talking about it just now, you might ask? Well, first of all, Contentino didn’t exist back then. And second of all, it became mainstream in a matter of months. Everyone started to make asymmetrical websites, without truly grasping the concept, so it became bland and boring.
However, asymmetry is making a big comeback this year. If you do it right, it can intensify a design or simply show users something different, which they will surely appreciate. Asymmetrical design can create a sense of energy and tension but also a sense of compositional harmony depending on use.
Whether we like it or not, people are shallow beings. There is nothing wrong about it; aesthetics is a huge part of life (real and virtual). And while opinions and tastes come in a great variety, there’s always a silver lining. If your personality shines through, while managing to be tasteful and trendy, chances are your website will be a success.
Written by guest blogger Blanka Cindel.